Watermark

/ˈwɔːtərmɑːrk/
Definition 1 of 4
Visual representation of "watermark"
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Invisible Regularly

A watermark isn't meant to be obvious unless looked at closely, often to verify authenticity.

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The letterhead is plain at first glance, but the watermark becomes clear when backlit.
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Security Feature

Watermarks can prevent counterfeiting, used in money, stamps, and important documents.

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The new currency notes have a more complex watermark to discourage forgery.
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Branding Tool

Companies use watermarks for branding, subtly including their logo or name on products.

Illustration for Branding Tool
All our official reports have a watermark with the company logo for brand consistency.
Visual representation of the word "Watermark"

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