Watchword
noun
A word or phrase expressing a principle to follow or a set goal.
Their watchword is customer service, meaning they always put the customer first.
Often appears as...
- make customer satisfaction a watchword
- company's watchword
noun
A secret word or phrase used among a group to ensure mutual recognition.
The watchword for tonight is 'phoenix'. Nobody can enter without saying it.
Often appears as...
- secret watchword
- coded watchword
noun
A word or phrase expressing a principle to follow or a set goal.
Their watchword is customer service, meaning they always put the customer first.
Often appears as...
- make customer satisfaction a watchword
- company's watchword
noun
A secret word or phrase used among a group to ensure mutual recognition.
The watchword for tonight is 'phoenix'. Nobody can enter without saying it.
Often appears as...
- secret watchword
- coded watchword
Definition 1 of 2
Pro Tip 1/3Corporate Essence
Often used by organizations to encapsulate their core values or mission in a memorable way.
Our company's watchword, 'Innovation for All,' highlights our commitment to accessible technology.
Pro Tip 2/3Guiding Principle
Serves as a foundational idea that guides behavior and decisions within a group.
Throughout the project, 'sustainability' was our watchword; it influenced all our choices.
Pro Tip 3/3Popular Phrases
Frequently seen in advertising or political campaigns to create a memorable and positive association.
The candidate's watchword, 'Prosperity for People,' was plastered on all her banners.
Pro Tip 1/3Corporate Essence
Often used by organizations to encapsulate their core values or mission in a memorable way.
Our company's watchword, 'Innovation for All,' highlights our commitment to accessible technology.
Pro Tip 2/3Guiding Principle
Serves as a foundational idea that guides behavior and decisions within a group.
Throughout the project, 'sustainability' was our watchword; it influenced all our choices.
Pro Tip 3/3Popular Phrases
Frequently seen in advertising or political campaigns to create a memorable and positive association.
The candidate's watchword, 'Prosperity for People,' was plastered on all her banners.
Pro Tip 1/3Corporate Essence
Often used by organizations to encapsulate their core values or mission in a memorable way.
Our company's watchword, 'Innovation for All,' highlights our commitment to accessible technology.
Pro Tip 2/3Guiding Principle
Serves as a foundational idea that guides behavior and decisions within a group.
Throughout the project, 'sustainability' was our watchword; it influenced all our choices.
Pro Tip 3/3Popular Phrases
Frequently seen in advertising or political campaigns to create a memorable and positive association.
The candidate's watchword, 'Prosperity for People,' was plastered on all her banners.
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Video examples
How the coronavirus...
selectively done it for a specific you know with with a bar bars in one area or things like that but that's really I think the world should look at that example because they have achieved it without shutting down the economy it's almost like the the watchword for a
Video examples
How the coronavirus...
selectively done it for a specific you know with with a bar bars in one area or things like that but that's really I think the world should look at that example because they have achieved it without shutting down the economy it's almost like the the watchword for a
Example 1 of 1
Quote examples
W. E. B. Du Bois
American Writer
Strange, is it not, my brothers, how often in America those great watchwords of human energy - 'Be strong!' 'Know thyself!' 'Hitch your wagon to a star!' - how often these die away into dim whispers when we face these seething millions of black men? And yet do they not belong to them? Are they not their heritage as well as yours?
Quote examples
Ian Hacking
Canadian Philosopher
Amartya Sen is best known to the general reader for his powerful essays on famine. He is an optimist about some of our gravest economic problems, such as mass starvation in a world that at present can easily produce more food than everyone can eat. Reason and voluntary participation are his watchwords.
Quote examples
Jamais Cascio
American Writer
With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles.
Quote examples
Sandi Toksvig
British Writer
One of my life's watchwords is 'hyggelig.' It's an untranslatable Danish term for getting together with friends and family and sitting around in a cosy atmosphere with nice food and wine and candles.
Quote examples
John Bright
British Politician
I am for peace, retrenchment and reform, the watchword of the great Liberal Party thirty years ago.
Quote examples
Johann Wolfgang von Goethe
German Writer
Divide and rule, the politician cries; unite and lead, is watchword of the wise.
Quote examples
Daniel Burnham
American Architect
Let your watchword be order and your beacon beauty.
Quote examples
W. E. B. Du Bois
American Writer
Strange, is it not, my brothers, how often in America those great watchwords of human energy - 'Be strong!' 'Know thyself!' 'Hitch your wagon to a star!' - how often these die away into dim whispers when we face these seething millions of black men? And yet do they not belong to them? Are they not their heritage as well as yours?
Quote examples
Ian Hacking
Canadian Philosopher
Amartya Sen is best known to the general reader for his powerful essays on famine. He is an optimist about some of our gravest economic problems, such as mass starvation in a world that at present can easily produce more food than everyone can eat. Reason and voluntary participation are his watchwords.
Quote examples
Jamais Cascio
American Writer
With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles.
Quote examples
Sandi Toksvig
British Writer
One of my life's watchwords is 'hyggelig.' It's an untranslatable Danish term for getting together with friends and family and sitting around in a cosy atmosphere with nice food and wine and candles.
Quote examples
John Bright
British Politician
I am for peace, retrenchment and reform, the watchword of the great Liberal Party thirty years ago.
Quote examples
Johann Wolfgang von Goethe
German Writer
Divide and rule, the politician cries; unite and lead, is watchword of the wise.
Quote examples
Daniel Burnham
American Architect
Let your watchword be order and your beacon beauty.
Example 1 of 7
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