Watchword

usgb/ˈwɑːtʃwɜːrd/
noun

A word or phrase expressing a principle to follow or a set goal.

Their watchword is customer service, meaning they always put the customer first.
Visual representation of "watchword" - A word or phrase expressing a principle to follow or a set goal

Often appears as...

  • make customer satisfaction a watchword
  • company's watchword
Definition 1 of 2
Visual representation of "watchword"
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Corporate Essence

Often used by organizations to encapsulate their core values or mission in a memorable way.

Illustration for Corporate Essence
Our company's watchword, 'Innovation for All,' highlights our commitment to accessible technology.
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Guiding Principle

Serves as a foundational idea that guides behavior and decisions within a group.

Illustration for Guiding Principle
Throughout the project, 'sustainability' was our watchword; it influenced all our choices.
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Popular Phrases

Frequently seen in advertising or political campaigns to create a memorable and positive association.

Illustration for Popular Phrases
The candidate's watchword, 'Prosperity for People,' was plastered on all her banners.
Visual representation of the word "Watchword"

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