Undersell

usgb/ˌʌndərˈsel/
verb

To sell something at a lower price than others.

She decided to undersell her competitors in order to attract more customers.
Visual representation of "undersell" - To sell something at a lower price than others

Often appears as...

  • undersell competitors
  • undersell the market
Definition 1 of 2
Visual representation of "undersell"
LampPro Tip 1/3

Competitive Strategy

Using 'undersell' often refers to a business tactic to attract customers by being cheaper than others.

Illustration for Competitive Strategy
The store could undersell rivals during the holiday season.
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Price Wars

'Undersell' suggests a deliberate action, possibly triggering a price war where competitors continue to drop prices.

Illustration for Price Wars
Companies might undersell at a loss to dominate the market.
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Not Just Discounts

'Undersell' can imply selling more cheaply without highlighting discount sales or promotions.

Illustration for Not Just Discounts
Even without sales, their strategy was to consistently undersell the average market price.
Visual representation of the word "Undersell"

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