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Undercut

usgb/ˌʌndərˈkʌt/Volume
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Business Strategy

Used when discussing strategies to attract customers through lower pricing.

Illustration for Business Strategy
Their plan to undercut market prices could draw in a lot of new customers.
LampPro Tip 2/2

Competitive Context

Often relates to competition in business, emphasizing aggressive pricing tactics.

Illustration for Competitive Context
Our sale event will undercut the main competitor's prices.
Visual representation of the word "Undercut"

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