Underbid
verb
To offer a lower price than what someone else has offered.
The new company underbid our current supplier, which is why we switched.
Often appears as...
- underbid the competition
- underbid on a contract
verb
In card games, to make a bid that is less than the number of points or tricks that one is likely to win.
She strategically underbid to make her opponents overconfident.
Often appears as...
- underbid in bridge
- underbid in poker
Usage tips
Disapproving
Technical
verb
To offer a lower price than what someone else has offered.
The new company underbid our current supplier, which is why we switched.
Often appears as...
- underbid the competition
- underbid on a contract
verb
In card games, to make a bid that is less than the number of points or tricks that one is likely to win.
She strategically underbid to make her opponents overconfident.
Often appears as...
- underbid in bridge
- underbid in poker
Usage tips
Disapproving
Technical
Definition 1 of 2
Pro Tip 1/3Business Tactics
Underbid can imply a strategic move by a company to gain market share by offering lower prices.
To capture more clients, they underbid their competitor's offer.
Pro Tip 2/3Risk Implications
Underbidding could lead to losses if costs are underestimated in the bid.
The contractor regretted underbidding as the project incurred unexpected expenses.
Pro Tip 3/3Comparative Advantage
Underbidding usually indicates that the seller has a lower cost base or is willing to accept less profit.
Their ability to underbid was due to efficient production processes.
Pro Tip 1/3Business Tactics
Underbid can imply a strategic move by a company to gain market share by offering lower prices.
To capture more clients, they underbid their competitor's offer.
Pro Tip 2/3Risk Implications
Underbidding could lead to losses if costs are underestimated in the bid.
The contractor regretted underbidding as the project incurred unexpected expenses.
Pro Tip 3/3Comparative Advantage
Underbidding usually indicates that the seller has a lower cost base or is willing to accept less profit.
Their ability to underbid was due to efficient production processes.
Pro Tip 1/3Business Tactics
Underbid can imply a strategic move by a company to gain market share by offering lower prices.
To capture more clients, they underbid their competitor's offer.
Pro Tip 2/3Risk Implications
Underbidding could lead to losses if costs are underestimated in the bid.
The contractor regretted underbidding as the project incurred unexpected expenses.
Pro Tip 3/3Comparative Advantage
Underbidding usually indicates that the seller has a lower cost base or is willing to accept less profit.
Their ability to underbid was due to efficient production processes.
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