James Fenton

Lyric poetry is, of course, musical in origin. I do know that what happened to poetry in the twentieth century was that it began to be written for the page. When it's a question of typography, why not? Poets have done beautiful things with typography - Apollinaire's 'Calligrammes,' that sort of thing.

British Poet

Steve Jobs

I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

American Businessman

Katharine Viner

We have thought carefully about how our use of typography, colour, and images can support and enhance 'Guardian' journalism. We have introduced a font called Guardian Headline that is simple, confident, and impactful.

British Journalist

Narciso Rodriguez

I was always fascinated by graphic art and typography and architecture. And so I was constantly cutting things and making blocks and making buildings out of shoeboxes.

American Designer

Paul Rand

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

Tom Wolfe

I found a great many pieces of punctuation and typography lying around dormant when I came along - and I must say I had a good time using them.

American Journalist

Bruno Maag

Why do only the Latin script when Nokia has a billion consumers? Typography is the bedrock of communication; it can really connect people.

Swiss Designer

Stefan Sagmeister

You could say that bad typography brought us the Afghanistan war, the Iraq war, the housing crisis and a good number of other things.

Austrian Designer

Ben Eine

I haven't studied art and I haven't studied typography, but I've still gone out and done it.

English Artist

Brian Tyree Henry

I used to draw and do a lot of calligraphy and typography. I'm a big sketcher, too.

American Actor

Typography sets the first impression of a text's visual appeal and can evoke specific feelings.

Visual Impact

Companies use typography in logos and marketing to express their brand's personality and values.

Brand Identity

Good typography improves readability, affecting how easily text can be read and understood.

Readability

Typography involves specialized knowledge in design and print, not just choosing a font.

Technical Skill

Originally, typography was a manual craft using physical type pieces, impacting its modern digital form.

Historic Craft

Professional typography aims for a harmonious appearance across all types and layouts.

Aesthetic Consistency

 I just kind of learned through doing. And when I started designing, I discovered an odd thing about myself. I already knew how to design, but it wasn't like I was amazingly brilliant at it, but more like I was sensitive to the ideas of grids and space and alignment and typography.

The beauty of data...

 doing and when I started designing and I've discovered an odd thing about myself I already knew how to design but it wasn't like I was immediately brilliant at it but more like I was sensitive to the the ideas of grids and space and alignment and typography it's

 But it's actually more than just ceremonial. Now, when all of you arrived here today, you actually had to think about fonts. You might not realize it, but you're all unconscious experts on typography. Typography is the study of how fonts inhabit our world,

How a typeface helped...

 And I of course knew stuff, as a designer, about typography, even though we worked with those animals not so successfully. But I didn't quite know all that much about movement or film. And from that point of view we turned it into a lovely project.

Stefan Sagmeister: 7...

 they have sort of left the typography side and become more about creating some kind of an experience and feeling with them and now they're huge teams working on them at my office so there may be 25 hours of work put in into every second

Designing for TED...

 when to keep going would seem like I was going too far. And what I ended up with was a graphic representation of us seeing this animal coming into being. We're in the middle of the process. And then I just threw some typography on it.

The hilarious art of...

 after 20 years in graphic design and typography, I changed the way I was working and the way most graphic designers work to pursue a more personal approach to my work, with only the humble attempt

Marian Bantjes:...

 and he wanted to change the theater, and he wanted to make it urban and loud and a place that was inclusive. So, drawing on my love of typography, I immersed myself into this project.

Paula Scher: Great...

 the idea of dreams, of chaos, the concept of wonder. The typography and the shape of letters work a bit like gestures and tone of voice. It's not the same to say,

Martina Flor: The secret...

 created this fairly floral typography that spelled, "Obsessions make my life worse and my work better." And the idea of course was to make the type so precious

Typography

Visual Impact

Brand Identity

Readability

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