Typographic
Definition 1 of 2

Context
Consider the context in which you use typographic elements; they should reflect the message of your design.

In an advertisement, bold typography can emphasize key points.
Audience
Think about the audience; different fonts can evoke different emotions or responses.

A playful font might be effective for a children's book but not for a legal document.
Cultural References
Be aware of cultural differences in typography; some styles may carry specific connotations in different societies.

Western typography varies from traditional Asian calligraphy.
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