Trademark

usgb/ˈtreɪdmɑːrk/
noun

A symbol, word, or words legally registered to represent a company or a product.

The golden arches is the trademark of McDonald's.
Visual representation of "trademark" - A symbol, word, or words legally registered to represent a company or a product
Definition 1 of 2
Visual representation of "trademark"
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Legal Protection

Emphasizes the official registered status that protects a company's brand identity from misuse.

Illustration for Legal Protection
Their unique bottle shape became a trademark, stopping others from copying it.
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Brand Recognition

Highlights how a trademark acts as a recognizable sign that distinguishes products or services.

Illustration for Brand Recognition
The 'swoosh' is the trademark that identifies all Nike products.
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Commercial Identity

Akin to a signature for a business, indicates ownership and origin.

Illustration for Commercial Identity
They registered the phrase 'Just Do It' as a trademark for their marketing.
Visual representation of the word "Trademark"

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