Tagline

usgb/ˈtæɡ.laɪn/
noun

A phrase that succinctly communicates the essence of a brand or product.

The company launched a new advertising campaign with the tagline 'Open Happiness'.
Visual representation of "tagline" - A phrase that succinctly communicates the essence of a brand or product.

Often appears as...

  • advertising tagline
  • product tagline

Usage tips

Neutral

slogan, motto, catchphrase

Definition 1 of 2
Visual representation of "tagline"
LampPro Tip 1/3

Context

Use taglines in marketing to encapsulate brand messages.

Illustration for Context
Brands often create a tagline that resonates emotionally with audiences.
LampPro Tip 2/3

Creativity

A unique tagline can set a brand apart from competitors.

Illustration for Creativity
Think outside the box for a memorable tagline.
LampPro Tip 3/3

Memorability

A good tagline should be easy to remember.

Illustration for Memorability
Test your tagline with others to see if it sticks in their minds.
Visual representation of the word "Tagline"

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