John C. Bogle

My grandfather was a wealthy and respected merchant in Montclair, New Jersey, where I was born. But his estate was wiped out in the Great Depression, and as a result, I had what I consider the ideal upbringing: We were a proud family, good citizens, and we didn't have a sou.

American Businessman

The 'sou' was actual money used in old France; understand it like 'dime' in the US.

Historical Currency

Saying 'without a sou' implies a person is very poor, much like 'penniless'.

Metaphor for Poverty

Used metaphorically, 'not a sou' means no money at all, not specifically French coins.

Not Literal

When talking informally, 'not a sou' can add emphasis to having no money.

Casual Expression

People use 'not a sou' to dramatize a lack of cash, even if they have some money.

Exaggeration Tool

 There are, however, a tiny handful of people who do understand and are trying to address this. Here's a few of them. In France, Sou Fujimoto has designed this amazingly textured apartment building.

Sou

Historical Currency

Metaphor for Poverty

Not Literal

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