Roadshow

usgb/ˈrəʊdʃəʊ/
noun

A series of events or presentations in different places to promote a product, idea, or group.

The company will be doing a roadshow across Europe to showcase their new product.
Visual representation of "roadshow" - A series of events or presentations in different places to promote a product, idea, or group

Often appears as...

  • promotional roadshow
  • roadshow event
Definition 1 of 2
Visual representation of "roadshow"
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Business Context

Often used in business to describe a series of professional events promoting a specific agenda.

Illustration for Business Context
The startup launched a roadshow to attract investors.
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Engagement Aim

Roadshows are meant to engage directly with an audience, often for feedback or interest.

Illustration for Engagement Aim
The product roadshow encouraged customer questions and live demonstrations.
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Investor Relations

In finance, a roadshow can refer to meetings with potential investors before a public offering.

Illustration for Investor Relations
The CEO is on a roadshow to meet with potential shareholders.
Visual representation of the word "Roadshow"

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