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Retain

usgb/rɪˈteɪn/Volume
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Duration Emphasis

Emphasizes the ongoing status or possession of something.

Illustration for Duration Emphasis
Despite the company's struggles, they retained their loyal customers.
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Active Decision

Suggests a conscious choice to not let go or change something.

Illustration for Active Decision
We must retain our cultural traditions amidst globalization.
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Positive Connotation

Often carries a positive sense, as it implies success in holding onto something valuable.

Illustration for Positive Connotation
Her ability to retain her composure under pressure is admirable.
Visual representation of the word "Retain"

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