
Retain
Duration Emphasis
Emphasizes the ongoing status or possession of something.

Despite the company's struggles, they retained their loyal customers.
Active Decision
Suggests a conscious choice to not let go or change something.

We must retain our cultural traditions amidst globalization.
Positive Connotation
Often carries a positive sense, as it implies success in holding onto something valuable.

Her ability to retain her composure under pressure is admirable.
Compare with
HoldKeepMaintainPossessPreserveSaveSecureStoreSustain
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