
Preference
Emotional Choice
Indicates a strong personal feeling towards a choice; may not be based on logic.

He has a preference for small towns, although the city offers more job opportunities.
Not Always Negative
Expressing a preference doesn't mean you dislike the other options, just that you favor one more.

Though I eat all vegetables, my preference is for spinach.
Cultural Influences
Preferences can often reflect cultural background and experiences.

Her preference for spicy food comes from growing up in Thailand.
Compare with
BiasChoiceFavouritismInclinationLikePredilectionSelectionTaste
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