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Potential

usgb/pəˈtenʃl/Volume
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Context Matters

Use 'potential' to suggest that something could happen or someone could be suitable for something in the future.

Illustration for Context Matters
He has potential value for our team.
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Pending Reality

'Potential' implies something isn't yet real, but it could realistically happen or exist soon.

Illustration for Pending Reality
That empty lot has potential to become a community garden.
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Hidden Possibilities

Use 'potential' when suggesting that not everyone can see the possible future value or outcome.

Illustration for Hidden Possibilities
The artist sees potential in the rough sketch.
Word comparison image

Compare with

AptitudeCapabilityCapacityLikelihoodPossibilityPotentialityPromiseProspect
Visual representation of the word "Potential"

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