Persuasion
noun
The act or process of convincing someone to believe in something or do something.
The teacher used persuasion to get the students to do their homework.

Often appears as...
- art of persuasion
- skill of persuasion
noun
A particular type of belief or way of thinking.
He is of the persuasion that global warming is a serious threat to our planet.

Often appears as...
- political persuasion
- religious persuasion
noun
The act or process of convincing someone to believe in something or do something.
The teacher used persuasion to get the students to do their homework.

Often appears as...
- art of persuasion
- skill of persuasion
noun
A particular type of belief or way of thinking.
He is of the persuasion that global warming is a serious threat to our planet.

Often appears as...
- political persuasion
- religious persuasion
Definition 1 of 2

Active Engagement
Persuasion involves actively engaging with someone's thoughts and feelings to influence them.

Through active engagement, he used persuasion to encourage his friends to recycle.
Emotional Appeal
Persuasion often appeals to emotions rather than logic, to influence decisions.

Her speech used strong emotional appeals for persuasion, leaving the audience moved.
Subtle Techniques
Persuasive techniques can be subtle, like using specific words that have positive connotations.

Advertisers use subtle persuasion in their choice of words to attract customers.
Active Engagement
Persuasion involves actively engaging with someone's thoughts and feelings to influence them.

Through active engagement, he used persuasion to encourage his friends to recycle.
Emotional Appeal
Persuasion often appeals to emotions rather than logic, to influence decisions.

Her speech used strong emotional appeals for persuasion, leaving the audience moved.
Subtle Techniques
Persuasive techniques can be subtle, like using specific words that have positive connotations.

Advertisers use subtle persuasion in their choice of words to attract customers.
Active Engagement
Persuasion involves actively engaging with someone's thoughts and feelings to influence them.

Through active engagement, he used persuasion to encourage his friends to recycle.
Emotional Appeal
Persuasion often appeals to emotions rather than logic, to influence decisions.

Her speech used strong emotional appeals for persuasion, leaving the audience moved.
Subtle Techniques
Persuasive techniques can be subtle, like using specific words that have positive connotations.

Advertisers use subtle persuasion in their choice of words to attract customers.
Video examples
How to have better...
in terms of one of the more conservative moral values, and just eight percent invoked a liberal moral value, even though they were supposed to be targeting liberals for persuasion. Now, you can see right away why we're in trouble here. Right? People's moral values, they're their most deeply held beliefs.
Video examples
Why do people join...
Other methods may be more intense using techniques of coercive persuasion involving guilt, shame, and fear. And in many cases, members may willingly submit out of desire to belong and to attain the promised rewards. The cult environment discourages critical thinking,
Video examples
Apollo Robbins on...
on the park we're going to use this for a bit of a game okay so I'll try it behind my back and let's see how there are some interesting things when it comes to persuasion a lot of times persuasion or influence is the idea of controlling choices meaning most people
Video examples
How a handful of tech...
so that as the world gets better and more and more persuasive over time -- because it's only going to get more persuasive -- that the people in those control rooms are accountable and transparent to what we want. The only form of ethical persuasion that exists
Video examples
We're building a...
just as the parents are about to sort of check out. Now, that's a persuasion architecture. It's not nice, but it kind of works. That's why you see it in every supermarket. Now, in the physical world, such persuasion architectures are kind of limited,
Video examples
How to win an argument...
Today, I'm going to talk about how to win an argument, at the Supreme Court or anywhere. The conventional wisdom is that you speak with confidence. That's how you persuade. I think that's wrong. I think confidence is the enemy of persuasion.
Video examples
How to use rhetoric to...
but deciding which of them to use is a matter of knowing your audience and purpose, as well as the right place and time. And perhaps just as important is being able to notice when these same methods of persuasion are being used on you.
Video examples
Rediscovering ourselves...
disturbed to find your voice to stand firm in the persuasion that there are something is worth fighting for some things that are simply not for sale there in this audience but please know there are many out there in the world
Video examples
John Bohannon: Dance vs....
Imagine our politicians using dance to explain why we must invade a foreign country or bail out an investment bank. It's sure to help. Of course someday, in the deep future, a technology of persuasion
Video examples
Averting the climate...
that can be avoided. The market will work to solve this problem -- if we can accomplish this. Help with the mass persuasion campaign that will start this spring.
Video examples
How to have better...
in terms of one of the more conservative moral values, and just eight percent invoked a liberal moral value, even though they were supposed to be targeting liberals for persuasion. Now, you can see right away why we're in trouble here. Right? People's moral values, they're their most deeply held beliefs.
Video examples
Why do people join...
Other methods may be more intense using techniques of coercive persuasion involving guilt, shame, and fear. And in many cases, members may willingly submit out of desire to belong and to attain the promised rewards. The cult environment discourages critical thinking,
Video examples
Apollo Robbins on...
on the park we're going to use this for a bit of a game okay so I'll try it behind my back and let's see how there are some interesting things when it comes to persuasion a lot of times persuasion or influence is the idea of controlling choices meaning most people
Video examples
How a handful of tech...
so that as the world gets better and more and more persuasive over time -- because it's only going to get more persuasive -- that the people in those control rooms are accountable and transparent to what we want. The only form of ethical persuasion that exists
Video examples
We're building a...
just as the parents are about to sort of check out. Now, that's a persuasion architecture. It's not nice, but it kind of works. That's why you see it in every supermarket. Now, in the physical world, such persuasion architectures are kind of limited,
Video examples
How to win an argument...
Today, I'm going to talk about how to win an argument, at the Supreme Court or anywhere. The conventional wisdom is that you speak with confidence. That's how you persuade. I think that's wrong. I think confidence is the enemy of persuasion.
Video examples
How to use rhetoric to...
but deciding which of them to use is a matter of knowing your audience and purpose, as well as the right place and time. And perhaps just as important is being able to notice when these same methods of persuasion are being used on you.
Video examples
Rediscovering ourselves...
disturbed to find your voice to stand firm in the persuasion that there are something is worth fighting for some things that are simply not for sale there in this audience but please know there are many out there in the world
Video examples
John Bohannon: Dance vs....
Imagine our politicians using dance to explain why we must invade a foreign country or bail out an investment bank. It's sure to help. Of course someday, in the deep future, a technology of persuasion
Video examples
Averting the climate...
that can be avoided. The market will work to solve this problem -- if we can accomplish this. Help with the mass persuasion campaign that will start this spring.
Example 1 of 10
Quote examples
Maria Konnikova
American Writer
Stories are one of the most powerful forces of persuasion available to us, especially stories that fit in with our view of what the world should be like. Facts can be contested. Stories are far trickier. I can dismiss someone's logic, but dismissing how I feel is harder.

Quote examples
Martin Luther King III
American Activist
Whether it is a tsunami, or whether it is a hurricane, whether it's an earthquake - when we see these great fatal and natural acts, men and women of every ethnic persuasion come together and they just want to help.

Quote examples
John Key
New Zealander Politician
Moral persuasion over a period of time makes a difference, but we shouldn't be naive to think that just because we raise it in a meeting it will make all those problems go away. It won't and it doesn't.

Quote examples
Cris Carter
American Athlete
There are positive steps being taken to tackle issues that people from all walks of life, races, ethnicities, and political persuasions agree have been devastating to communities of color.

Quote examples
Henry David Thoreau
American Author
Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.

Quote examples
Thomas Carlyle
Scottish Philosopher
Not brute force but only persuasion and faith are the kings of this world.

Quote examples
Mark Skousen
American Economist
The triumph of persuasion over force is the sign of a civilized society.

Quote examples
Aristotle
Greek Philosopher
Character may almost be called the most effective means of persuasion.

Quote examples
Ben Affleck
American Actor
People of similar political persuasions tend to flock together.

Quote examples
James Altucher
American Author
Most people don't have the power of persuasion.

Quote examples
Maria Konnikova
American Writer
Stories are one of the most powerful forces of persuasion available to us, especially stories that fit in with our view of what the world should be like. Facts can be contested. Stories are far trickier. I can dismiss someone's logic, but dismissing how I feel is harder.

Quote examples
Martin Luther King III
American Activist
Whether it is a tsunami, or whether it is a hurricane, whether it's an earthquake - when we see these great fatal and natural acts, men and women of every ethnic persuasion come together and they just want to help.

Quote examples
John Key
New Zealander Politician
Moral persuasion over a period of time makes a difference, but we shouldn't be naive to think that just because we raise it in a meeting it will make all those problems go away. It won't and it doesn't.

Quote examples
Cris Carter
American Athlete
There are positive steps being taken to tackle issues that people from all walks of life, races, ethnicities, and political persuasions agree have been devastating to communities of color.

Quote examples
Henry David Thoreau
American Author
Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.

Quote examples
Thomas Carlyle
Scottish Philosopher
Not brute force but only persuasion and faith are the kings of this world.

Quote examples
Mark Skousen
American Economist
The triumph of persuasion over force is the sign of a civilized society.

Quote examples
Aristotle
Greek Philosopher
Character may almost be called the most effective means of persuasion.

Quote examples
Ben Affleck
American Actor
People of similar political persuasions tend to flock together.

Quote examples
James Altucher
American Author
Most people don't have the power of persuasion.

Example 1 of 10
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