Justin Cartwright

In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely absurd.

British Novelist

Tristan Harris

The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuadee.

American Activist

Often implies a positive trait suggesting good communication skills.

Positive Skill

Mainly used in neutral or positive contexts, less in negative ones.

Neutral Contexts

Focus on one's ability to influence others, not force.

Personal Influence

Refers to using intimidation, sometimes with a weapon.

Implied Coercion

Doesn't always refer to a physical object; can be metaphorical.

Not Literal

Suggests a power imbalance between the persuader and the persuaded.

Implies Hierarchy

 so that as the world gets better and more and more persuasive over time -- because it's only going to get more persuasive -- that the people in those control rooms are accountable and transparent to what we want. The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuadee.

How a handful of tech...

 Palace so you have this very good crew you know the tough man and the slick operator the persuader and the enforcer and they arranged the six committees in the most careful bureaucratic way and each of these committees given very

Persuader

Positive Skill

Neutral Contexts

Personal Influence

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