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Motto

usgb/ˈmɑːtəʊ/Volume
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Guiding Belief

Mottos often encapsulate core values or principles of a group or individual.

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The motto 'Live and Let Live' represents her philosophy of tolerance.
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Memorable Phrasing

Mottos are usually catchy and easy to remember, which helps in communicating a clear message.

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The catchy motto 'Just Do It' is instantly recognizable worldwide.
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Reflects Identity

A motto can be a reflection of one's identity, aiming to inspire or represent an ethos.

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Their family motto, 'Bound by Honor', speaks volumes about their values.
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