Merchandising

usgb/ˈmɜːrtʃəndaɪzɪŋ/
noun

The activity of promoting and selling products, often through advertising and presentation in stores.

The company's merchandising strategy was effective, resulting in a significant increase in sales.
Visual representation of "merchandising" - The activity of promoting and selling products, often through advertising and presentation in stores.

Often appears as...

  • visual merchandising
  • retail merchandising

Usage tips

Business

Definition 1 of 3
Visual representation of "merchandising"
LampPro Tip 1/3

Business Focus

Refers specifically to strategies in a business to increase product sales.

Illustration for Business Focus
Effective merchandising draws customers to new products.
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Store Display

Involves creating eye-catching product displays in stores.

Illustration for Store Display
Good merchandising makes products stand out on shelves.
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Advertising Role

Often synchronized with advertising campaigns for consistency.

Illustration for Advertising Role
Their TV ads complement their in-store merchandising efforts.
Visual representation of the word "Merchandising"

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