Marque
Definition 1 of 2

Brand Association
Remember 'marque' shows a connection to specific characteristics of a brand, often implying prestige.

The Bentley marque is synonymous with luxury.
Consumer Products
Use 'marque' mainly when discussing products like cars, not for everyday consumer goods.

That electric SUV is from a new marque gaining popularity.
Not Personal
Don't use 'marque' to describe personal branding; it's for commercial products.

The marque struggled to compete in the tough economy.
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brandcrestembleminsignialabellogosymbologytrademark
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