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Marque

usgb/mɑːrk/Volume
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LampPro Tip 1/3

Brand Association

Remember 'marque' shows a connection to specific characteristics of a brand, often implying prestige.

Illustration for Brand Association
The Bentley marque is synonymous with luxury.
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Consumer Products

Use 'marque' mainly when discussing products like cars, not for everyday consumer goods.

Illustration for Consumer Products
That electric SUV is from a new marque gaining popularity.
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Not Personal

Don't use 'marque' to describe personal branding; it's for commercial products.

Illustration for Not Personal
The marque struggled to compete in the tough economy.
Visual representation of the word "Marque"

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