
Manipulate
Negative Connotation
Usually implies dishonesty or unfairness in the way control is gained.

Politicians can manipulate public opinion with their speeches.
Subtle Influence
May involve psychological techniques or persuasion.

Advertisers manipulate desires to convince consumers to buy.
Emotional Weight
Can suggest taking advantage of others' emotions.

The con artist knew how to manipulate the elderly couple's fears.
Compare with
ConductControlDirectHandleInfluenceManageShapeWork
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