Luv
Definition 1 of 2

Casual Usage
Use 'luv' in friendly contexts

I always say 'luv you' to my family.
Romantic Connotation
While often friendly, 'luv' can also express romantic feelings

He called her 'luv' and smiled.
Regional Variations
Be mindful that 'luv' is more common in British English

In the UK, 'luv' is often used in a friendly context to address someone.
Compare with
loveaffectionfriendadorationromance
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