
Logo
Brand Identity
A logo often conveys the brand's personality and values, beyond just identification.

Apple's logo suggests simplicity and modernity.
Visibility
Logos are designed to be highly visible and easily recognized at a glance.

McDonald's golden arches are seen from far away.
Legal Protection
Logos are trademarked to protect them from being used by others without permission.

The Nike swoosh is trademarked.
Compare with
BadgeBrandEmblemIdentityInsigniaMarkMonogramSymbolTrademark
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