Launch
/lɔːntʃ/verb
To officially start something, like a new product or idea.
The company is planning to launch a new product next month.
Often appears as...
- launch a product
- launch a project
Usage tips
Business
Definition 1 of 6
Pro Tip 1/3Business ventures
Used when starting new business initiatives or ventures.
They're set to launch their start-up this spring.
Pro Tip 2/3First unveiling
Refers to the first introduction of something to the public.
The artist will launch her exhibit this weekend.
Pro Tip 3/3Strategy implication
Implies a planned, strategic decision behind the introduction.
After months of planning, they launched their marketing campaign.
Compare with
begincommenceembarkinaugurateinitiateintroducestartundertake
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