Keyword

usgb/ˈkiː.wɝːd/
noun

A word or phrase that is used as a key element for searching and identifying relevant information.

When you type a keyword into a search engine, it retrieves a list of related web pages.
Visual representation of "keyword" - A word or phrase that is used as a key element for searching and identifying relevant information.

Often appears as...

  • search engines
  • digital marketing

Usage tips

Neutral

search keyword, relevance keyword, keyword strategy

Definition 1 of 2
Visual representation of "keyword"
LampPro Tip 1/3

Context

Understanding the context in which a keyword is used can greatly enhance your search results.

Illustration for Context
Use specific keywords to narrow down your search.
LampPro Tip 2/3

Formality

The term 'keyword' is often used in formal discussions regarding digital marketing strategies.

Illustration for Formality
In an informal context, one might simply say 'search term.'
LampPro Tip 3/3

Generalization

Remember that a keyword can be a single word or a phrase, broadening the scope of your research.

Illustration for Generalization
Keywords are not always just one word.
Visual representation of the word "Keyword"

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