Hype

usgb/haɪp/
noun

Intense promotion or advertising that raises great and often false expectations about a product, person or event.

The movie wasn't as good as the hype led us to expect.
Visual representation of "hype" - Intense promotion or advertising that raises great and often false expectations about a product, person or event.

Often appears as...

  • believe the hype
  • beyond the hype
Definition 1 of 4
Visual representation of "hype"
LampPro Tip 1/2

Exaggerated Claims

Be skeptical of 'hype' that promises too much, as it may not deliver.

Illustration for Exaggerated Claims
Despite all the hype, the 'revolutionary' gadget did little more than my old phone.
LampPro Tip 2/2

Media Influence

Media often use 'hype' to generate excitement or interest before an event.

Illustration for Media Influence
The fight was nowhere near as epic as the media hype suggested.
Word comparison image

Compare with

advertiseexaggeratehyperbolemarketoverstatepromotionpublicitysensational
Visual representation of the word "Hype"

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