Hype
noun
Intense promotion or advertising that raises great and often false expectations about a product, person or event.
The movie wasn't as good as the hype led us to expect.
Often appears as...
- believe the hype
- beyond the hype
verb
To promote or advertise something excessively.
The company hyped its new product with a massive advertising campaign.
Often appears as...
- hype up
- hype something/someone excessively
noun
A deception or trick played on someone for fun.
He was the victim of a hype when his friends pranked him on his birthday.
Usage tips
Informal
noun
An injecting needle.
The police found hyped in his car, indicating drug use.
Usage tips
Slang
Colloquial
noun
Intense promotion or advertising that raises great and often false expectations about a product, person or event.
The movie wasn't as good as the hype led us to expect.
Often appears as...
- believe the hype
- beyond the hype
verb
To promote or advertise something excessively.
The company hyped its new product with a massive advertising campaign.
Often appears as...
- hype up
- hype something/someone excessively
noun
A deception or trick played on someone for fun.
He was the victim of a hype when his friends pranked him on his birthday.
Usage tips
Informal
noun
An injecting needle.
The police found hyped in his car, indicating drug use.
Usage tips
Slang
Colloquial
Definition 1 of 4
Pro Tip 1/2Exaggerated Claims
Be skeptical of 'hype' that promises too much, as it may not deliver.
Despite all the hype, the 'revolutionary' gadget did little more than my old phone.
Pro Tip 2/2Media Influence
Media often use 'hype' to generate excitement or interest before an event.
The fight was nowhere near as epic as the media hype suggested.
Pro Tip 1/2Exaggerated Claims
Be skeptical of 'hype' that promises too much, as it may not deliver.
Despite all the hype, the 'revolutionary' gadget did little more than my old phone.
Pro Tip 2/2Media Influence
Media often use 'hype' to generate excitement or interest before an event.
The fight was nowhere near as epic as the media hype suggested.
Pro Tip 1/2Exaggerated Claims
Be skeptical of 'hype' that promises too much, as it may not deliver.
Despite all the hype, the 'revolutionary' gadget did little more than my old phone.
Pro Tip 2/2Media Influence
Media often use 'hype' to generate excitement or interest before an event.
The fight was nowhere near as epic as the media hype suggested.
Never forget "Hype"
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Video examples
Philip Rosedale: Second...
everybody's very excited, there's a lot of hype and excitement about one idea or the next from moment to moment, and then there's despair and everybody thinks the whole thing's not going to work. Everything that's happening with Second Life and more broadly with virtual worlds, all happened in the early '90s.
Video examples
Samantha Power: Shaking...
Third point, very briefly. He talked a lot about freedom from fear. And I recognize there is so much to be afraid of. There are so many genuine threats in the world. But what Sergio was talking about is, let's calibrate our relationship to the threat. Let's not hype the threat; let's actually see it clearly.
Video examples
Why you don't need 8...
Many people don't understand the biology behind their bodies. There's a lot of misinformation out there. But the truth is that when you understand how your systems function, you're able to make better decisions. You're not as prone to fall for hype or pseudoscience.
Video examples
Chanda Prescod-Weinstein...
represents the best of humanity when we're thinking about going to the stars and going to look at the stars and and the just wonderful space telescope as i call it jwst is going to see baby galaxies i'm like super stoked about that and like hype about it
Video examples
Why should you read...
Serialization not only made fiction available to a wider audience and kept them reading, but increased the hype around the author himself. Dickens became particularly popular for his wit, which he poured into quirky characters and satiric scenarios.
Video examples
Kenneth Cukier: Big data...
In fact, you're probably sick of hearing the term big data. It is true that there is a lot of hype around the term, and that is very unfortunate, because big data is an extremely important tool by which society is going to advance.
Video examples
Apache Youth Reclaim...
and services like everyone else just open the shop come check it out patchy agency means a lot you know it's a hub for the skaters here the younger generation is the key you got a psych them up get them motivated again hype
Video examples
Choose your own TED Talk...
hype generators now of course we also have every one of you here on HD video so we're gonna figure out your individual personality profiles as well later on it's all covered by the license
Video examples
Everest Weather - Data...
the world that gives us information to plan for future scenarios of climate change now washington dc i've got to be the hype that's been
Video examples
Dolphin Gang War PIPE Ocean...
old so they're probably learning they're like and it's usually when they're hyped up and they're getting ready to chase and fight
Video examples
Philip Rosedale: Second...
everybody's very excited, there's a lot of hype and excitement about one idea or the next from moment to moment, and then there's despair and everybody thinks the whole thing's not going to work. Everything that's happening with Second Life and more broadly with virtual worlds, all happened in the early '90s.
Video examples
Samantha Power: Shaking...
Third point, very briefly. He talked a lot about freedom from fear. And I recognize there is so much to be afraid of. There are so many genuine threats in the world. But what Sergio was talking about is, let's calibrate our relationship to the threat. Let's not hype the threat; let's actually see it clearly.
Video examples
Why you don't need 8...
Many people don't understand the biology behind their bodies. There's a lot of misinformation out there. But the truth is that when you understand how your systems function, you're able to make better decisions. You're not as prone to fall for hype or pseudoscience.
Video examples
Chanda Prescod-Weinstein...
represents the best of humanity when we're thinking about going to the stars and going to look at the stars and and the just wonderful space telescope as i call it jwst is going to see baby galaxies i'm like super stoked about that and like hype about it
Video examples
Why should you read...
Serialization not only made fiction available to a wider audience and kept them reading, but increased the hype around the author himself. Dickens became particularly popular for his wit, which he poured into quirky characters and satiric scenarios.
Video examples
Kenneth Cukier: Big data...
In fact, you're probably sick of hearing the term big data. It is true that there is a lot of hype around the term, and that is very unfortunate, because big data is an extremely important tool by which society is going to advance.
Video examples
Apache Youth Reclaim...
and services like everyone else just open the shop come check it out patchy agency means a lot you know it's a hub for the skaters here the younger generation is the key you got a psych them up get them motivated again hype
Video examples
Choose your own TED Talk...
hype generators now of course we also have every one of you here on HD video so we're gonna figure out your individual personality profiles as well later on it's all covered by the license
Video examples
Everest Weather - Data...
the world that gives us information to plan for future scenarios of climate change now washington dc i've got to be the hype that's been
Video examples
Dolphin Gang War PIPE Ocean...
old so they're probably learning they're like and it's usually when they're hyped up and they're getting ready to chase and fight
Example 1 of 10
Quote examples
Joseph Altuzarra
French Designer
We're making clothes - we aren't saving the world. I'm not saying that designers aren't artists, but at the end of the day, we make clothes. Hopefully we make beautiful clothes with a message, but in the end it's for people to wear. I think that the hype of fashion has come down a level.
Quote examples
Ben Domenech
American Writer
The world of campaign consulting is full of hype. It is designed to offer those desperate for an edge on their opponent the promise of a silver bullet and a consultancy willing to go to any lengths - including all those things you'd like to do but can't - in order to win.
Quote examples
Vivienne Westwood
English Designer
I'm different from any other designer, businesswise, in that I've built this company up and I own it. I never had business hype behind me to promote my image... My image is real... I have never had marketing people telling me what to do.
Quote examples
Giannis Antetokounmpo
Greek Athlete
Music is a huge part of my life when I am on the road, working out, or preparing for a game. It is something I always go back to, and it is something that motivates me. It gets me hype before a game.
Quote examples
Gervonta Davis
American Athlete
I was one of the youngest world champions in boxing. It is not that I was not prepared for it. I was just so young and it happened so quickly. I had to adapt to it. Live up to the hype. It was hard.
Quote examples
William Clay Ford, Jr.
American Businessman
I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I'd rather just let our accomplishments really speak for themselves.
Quote examples
RuPaul
American Entertainer
Don't believe the hype; don't believe what it tells you on your driver's license. You are an extension of the power that created this whole universe.
Quote examples
Shawn Mendes
Canadian Musician
There is such a hype and a big build up to me, and it's very hard to meet those expectations. That's been a big stress in my life.
Quote examples
Vilayanur S. Ramachandran
Indian Scientist
The fact that hype exists doesn't prove that something is not important.
Quote examples
Jessica Lynch
American Soldier
The truth is always more heroic than the hype.
Quote examples
Joseph Altuzarra
French Designer
We're making clothes - we aren't saving the world. I'm not saying that designers aren't artists, but at the end of the day, we make clothes. Hopefully we make beautiful clothes with a message, but in the end it's for people to wear. I think that the hype of fashion has come down a level.
Quote examples
Ben Domenech
American Writer
The world of campaign consulting is full of hype. It is designed to offer those desperate for an edge on their opponent the promise of a silver bullet and a consultancy willing to go to any lengths - including all those things you'd like to do but can't - in order to win.
Quote examples
Vivienne Westwood
English Designer
I'm different from any other designer, businesswise, in that I've built this company up and I own it. I never had business hype behind me to promote my image... My image is real... I have never had marketing people telling me what to do.
Quote examples
Giannis Antetokounmpo
Greek Athlete
Music is a huge part of my life when I am on the road, working out, or preparing for a game. It is something I always go back to, and it is something that motivates me. It gets me hype before a game.
Quote examples
Gervonta Davis
American Athlete
I was one of the youngest world champions in boxing. It is not that I was not prepared for it. I was just so young and it happened so quickly. I had to adapt to it. Live up to the hype. It was hard.
Quote examples
William Clay Ford, Jr.
American Businessman
I think the world is filled with so much hype and PR bull. Frankly, it all comes out in the end. Good or bad, I'd rather just let our accomplishments really speak for themselves.
Quote examples
RuPaul
American Entertainer
Don't believe the hype; don't believe what it tells you on your driver's license. You are an extension of the power that created this whole universe.
Quote examples
Shawn Mendes
Canadian Musician
There is such a hype and a big build up to me, and it's very hard to meet those expectations. That's been a big stress in my life.
Quote examples
Vilayanur S. Ramachandran
Indian Scientist
The fact that hype exists doesn't prove that something is not important.
Quote examples
Jessica Lynch
American Soldier
The truth is always more heroic than the hype.
Example 1 of 10
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