Goodwill

usgb/ˌɡʊdˈwɪl/
noun

The good feeling that people have towards a person, group, or business because of their good actions or behavior.

The company has built up considerable goodwill among its customers.
Visual representation of "goodwill" - The good feeling that people have towards a person, group, or business because of their good actions or behavior.

Often appears as...

  • spread goodwill
  • holyday goodwill
Definition 1 of 3
Visual representation of "goodwill"
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Positive Emotion

Goodwill implies a warm, positive feeling towards others, showing friendliness or support.

Illustration for Positive Emotion
She volunteers regularly out of pure goodwill.
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Cultural Warmth

Goodwill is often related to holidays and events, symbolizing peace and kindness during special times.

Illustration for Cultural Warmth
During Christmas, people exchange gifts as a sign of goodwill.
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Not Material

Goodwill in a non-business sense isn't something you can touch or see, but it's felt emotionally and socially.

Illustration for Not Material
The community's goodwill was evident in how they helped each other after the storm.
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Compare with

benevolencecomraderycompassioncordialityfriendlinessgenerositykindwarmth
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Visual representation of the word "Goodwill"

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