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Gimmick

usgb/ˈɡɪmɪk/Volume
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LampPro Tip 1/3

Attention Grabbing

Gimmicks in business are meant to grab your attention quickly, not always to offer value.

Illustration for Attention Grabbing
The free phone case was a gimmick to get customers in the door.
LampPro Tip 2/3

Skepticism Trigger

People might be skeptical of gimmicks as they can seem too good to be true.

Illustration for Skepticism Trigger
Is this buy-one-get-one-free deal just a gimmick?
LampPro Tip 3/3

Short-term Draw

Gimmicks are often temporary tricks to increase short-term interest or sales.

Illustration for Short-term Draw
The shop's cashback offer is just a seasonal gimmick.
Visual representation of the word "Gimmick"

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