Gimmick
noun
A strategy or method used to attract attention or business.
The store used a lottery gimmick to attract customers.
Often appears as...
- marketing gimmick
- sales gimmick
noun
A device or machine made for a special purpose.
He made a gimmick to peel potatoes.
Often appears as...
- kitchen gimmick
- handy gimmick
Usage tips
General, Technical
noun
A trick or unusual feature designed to make something seem more attractive or interesting.
The 3D effects are just a gimmick to get people to buy the movie.
Often appears as...
- cinema gimmick
- 3d gimmick
noun
A strategy or method used to attract attention or business.
The store used a lottery gimmick to attract customers.
Often appears as...
- marketing gimmick
- sales gimmick
noun
A device or machine made for a special purpose.
He made a gimmick to peel potatoes.
Often appears as...
- kitchen gimmick
- handy gimmick
Usage tips
General, Technical
noun
A trick or unusual feature designed to make something seem more attractive or interesting.
The 3D effects are just a gimmick to get people to buy the movie.
Often appears as...
- cinema gimmick
- 3d gimmick
Definition 1 of 3
Pro Tip 1/3Attention Grabbing
Gimmicks in business are meant to grab your attention quickly, not always to offer value.
The free phone case was a gimmick to get customers in the door.
Pro Tip 2/3Skepticism Trigger
People might be skeptical of gimmicks as they can seem too good to be true.
Is this buy-one-get-one-free deal just a gimmick?
Pro Tip 3/3Short-term Draw
Gimmicks are often temporary tricks to increase short-term interest or sales.
The shop's cashback offer is just a seasonal gimmick.
Pro Tip 1/3Attention Grabbing
Gimmicks in business are meant to grab your attention quickly, not always to offer value.
The free phone case was a gimmick to get customers in the door.
Pro Tip 2/3Skepticism Trigger
People might be skeptical of gimmicks as they can seem too good to be true.
Is this buy-one-get-one-free deal just a gimmick?
Pro Tip 3/3Short-term Draw
Gimmicks are often temporary tricks to increase short-term interest or sales.
The shop's cashback offer is just a seasonal gimmick.
Pro Tip 1/3Attention Grabbing
Gimmicks in business are meant to grab your attention quickly, not always to offer value.
The free phone case was a gimmick to get customers in the door.
Pro Tip 2/3Skepticism Trigger
People might be skeptical of gimmicks as they can seem too good to be true.
Is this buy-one-get-one-free deal just a gimmick?
Pro Tip 3/3Short-term Draw
Gimmicks are often temporary tricks to increase short-term interest or sales.
The shop's cashback offer is just a seasonal gimmick.
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Video examples
Entrepreneurs come from...
feeling very self-important came out and saw the gimmick they had ordered which was I ordered fifty chef hats for every one of their employees and I put that in quotes and they branded on the front cousins cousins cousins and read the fancy guy got out there and he said you know they got to get rid of those hats
Video examples
How Your Memory Works --...
and can you, kind of, exercise your neurons into better memory through crossword puzzles or deeper relationships or anything like that? You're shaking your head no, so that's the short answer. Yes and no. Again, I love this question, so thank you. Yeah, so I tell folks, like, there's no real gimmick to this,
Video examples
3 sneaky tactics that...
So my tip here is to avoid temptation altogether by unsubscribing from online shopping emails. You can't buy what you can't see, and these emails are constant reminders that are intended to lure us back to the site with its gamifications and its gimmick, when you'd otherwise not be thinking about them.
Video examples
A scientific approach to...
and claims of the spiritual. And that means a few things. Sometimes that means that I'm pretending to need an exorcism so I can get -- yes, that's right! -- so I can go to an exorcist and see if he's using gimmicks or psychological tricks to try to convince someone that they're possessed.
Video examples
Amelia Earhart Part II:...
the atlantic in a plane so yes she's technically the first woman to cross the atlantic and she became famous for it but she never flew that plane she sat in the back a sack of potatoes so it was said it was quickly dismissed for what it was a gimmick and that humiliation became a
Video examples
Homeopathy, quackery and...
but they can hear the dead as well, and they can relay this information back to the living. I wonder if that's true. I don't think so, because this subculture of people use exactly the same gimmicks that we magicians do, exactly the same --
Video examples
Where Ships Go to Die,...
actually got up for a day to a time and each other like a joke better grab a job money Johnny don't give me that I've got a mother doctora gotta bet I wanna show Vivi some gimmick Mike Isabella when was I gotta kiss a night we're
Video examples
Build Your Own...
board yeah can I have a go no and it's no gimmick it is a full-blown hovercraft with a proper lift fan to get it airborne the only difference from a conventional hovercraft is that it's got a hidden
Video examples
How state budgets are...
tricks and these were somewhat noticed the paper said it's not really balanced it's got holes it perpetuates deficit spending it's riddled with gimmicks and really when you get down to it the guys
Video examples
How state budgets are...
Well, some really nice little tricks. And these were somewhat noticed. The paper said, "It's not really balanced. It's got holes. It perpetuates deficit spending. It's riddled with gimmicks."
Video examples
Entrepreneurs come from...
feeling very self-important came out and saw the gimmick they had ordered which was I ordered fifty chef hats for every one of their employees and I put that in quotes and they branded on the front cousins cousins cousins and read the fancy guy got out there and he said you know they got to get rid of those hats
Video examples
How Your Memory Works --...
and can you, kind of, exercise your neurons into better memory through crossword puzzles or deeper relationships or anything like that? You're shaking your head no, so that's the short answer. Yes and no. Again, I love this question, so thank you. Yeah, so I tell folks, like, there's no real gimmick to this,
Video examples
3 sneaky tactics that...
So my tip here is to avoid temptation altogether by unsubscribing from online shopping emails. You can't buy what you can't see, and these emails are constant reminders that are intended to lure us back to the site with its gamifications and its gimmick, when you'd otherwise not be thinking about them.
Video examples
A scientific approach to...
and claims of the spiritual. And that means a few things. Sometimes that means that I'm pretending to need an exorcism so I can get -- yes, that's right! -- so I can go to an exorcist and see if he's using gimmicks or psychological tricks to try to convince someone that they're possessed.
Video examples
Amelia Earhart Part II:...
the atlantic in a plane so yes she's technically the first woman to cross the atlantic and she became famous for it but she never flew that plane she sat in the back a sack of potatoes so it was said it was quickly dismissed for what it was a gimmick and that humiliation became a
Video examples
Homeopathy, quackery and...
but they can hear the dead as well, and they can relay this information back to the living. I wonder if that's true. I don't think so, because this subculture of people use exactly the same gimmicks that we magicians do, exactly the same --
Video examples
Where Ships Go to Die,...
actually got up for a day to a time and each other like a joke better grab a job money Johnny don't give me that I've got a mother doctora gotta bet I wanna show Vivi some gimmick Mike Isabella when was I gotta kiss a night we're
Video examples
Build Your Own...
board yeah can I have a go no and it's no gimmick it is a full-blown hovercraft with a proper lift fan to get it airborne the only difference from a conventional hovercraft is that it's got a hidden
Video examples
How state budgets are...
tricks and these were somewhat noticed the paper said it's not really balanced it's got holes it perpetuates deficit spending it's riddled with gimmicks and really when you get down to it the guys
Video examples
How state budgets are...
Well, some really nice little tricks. And these were somewhat noticed. The paper said, "It's not really balanced. It's got holes. It perpetuates deficit spending. It's riddled with gimmicks."
Example 1 of 10
Quote examples
Gene Green
American Politician
I did have a constituent four or five years ago - she never liked me. So, she called, I returned her call, and she was complaining about something, and she said: 'And why do you always use green? I think it's narcissistic.' And I said, 'Well, ma'am, everyone has to have a gimmick, and that's my gimmick.
Quote examples
Kane
American Athlete
Anyone who's been in the WWE for an extended period of time has to be able to do different things. Eventually, a character gimmick is going to get old and stale. And, when it does, if that's all you can do, you're done.
Quote examples
Jackie Cooper
American Actor
The studio didn't ask them to learn their trade, they just worked them, and when that personality or that gimmick or whatever they had ran dry at the box office, they were dropped and out.
Quote examples
John Burnside
Scottish Writer
With each passing decade, history becomes less real for us, less immediate and essential to our way of life, and so, like 'green' nature, more of a commodity or an advertising gimmick.
Quote examples
Ezra Furman
American Musician
Far from being a showbiz gimmick, for me dressing as I please has signalled the end of a lifelong performance of straightforward masculinity.
Quote examples
Judah Friedlander
American Actor
It wasn't like I just woke up and said, 'Here's my gimmick; I'll wear a hat and put something weird on it.
Quote examples
Kevin Owens
Canadian Athlete
I don't feel like I'm a character; I certainly don't feel like I'm a gimmick. I am who I am.
Quote examples
Okieriete Onaodowan
American Actor
That's how diversity becomes a gimmick or device, when it is introduced but not supported.
Quote examples
Sam Hargrave
American Author
Action should always be about character and story, not a gimmick.
Quote examples
Lee Corso
American Entertainer
You got to have a gimmick in this got-to-have-a-gimmick world.
Quote examples
Gene Green
American Politician
I did have a constituent four or five years ago - she never liked me. So, she called, I returned her call, and she was complaining about something, and she said: 'And why do you always use green? I think it's narcissistic.' And I said, 'Well, ma'am, everyone has to have a gimmick, and that's my gimmick.
Quote examples
Kane
American Athlete
Anyone who's been in the WWE for an extended period of time has to be able to do different things. Eventually, a character gimmick is going to get old and stale. And, when it does, if that's all you can do, you're done.
Quote examples
Jackie Cooper
American Actor
The studio didn't ask them to learn their trade, they just worked them, and when that personality or that gimmick or whatever they had ran dry at the box office, they were dropped and out.
Quote examples
John Burnside
Scottish Writer
With each passing decade, history becomes less real for us, less immediate and essential to our way of life, and so, like 'green' nature, more of a commodity or an advertising gimmick.
Quote examples
Ezra Furman
American Musician
Far from being a showbiz gimmick, for me dressing as I please has signalled the end of a lifelong performance of straightforward masculinity.
Quote examples
Judah Friedlander
American Actor
It wasn't like I just woke up and said, 'Here's my gimmick; I'll wear a hat and put something weird on it.
Quote examples
Kevin Owens
Canadian Athlete
I don't feel like I'm a character; I certainly don't feel like I'm a gimmick. I am who I am.
Quote examples
Okieriete Onaodowan
American Actor
That's how diversity becomes a gimmick or device, when it is introduced but not supported.
Quote examples
Sam Hargrave
American Author
Action should always be about character and story, not a gimmick.
Quote examples
Lee Corso
American Entertainer
You got to have a gimmick in this got-to-have-a-gimmick world.
Example 1 of 10
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