Gewgaw

Pro Tip 1/3

Negative Connotation

Use 'gewgaw' to imply something is flashy but superficial and not valuable.

The market stalls were filled with colorful gewgaws that caught tourists' eyes.

Pro Tip 2/3

Consumerism Critique

'Gewgaw' often signals a critique of excessive buying of unnecessary, decorative items.

During Christmas, shops are brimming with gewgaws to tempt the seasonal shopper.

Pro Tip 3/3

Not Toys

While often attractive or entertaining, 'gewgaw' doesn't usually refer to play things like toys.

My aunt's mantelpiece is cluttered with gewgaws, not a single one a child's toy.