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Ephemera

usgb/ɪˈfemərə/Volume
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Short-lived

Used to describe something that won't last long, often with little long-term importance.

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Popularity in social media can be ephemera, fading as quickly as it arrives.
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Not for keeps

Refers to items not meant to be kept; they are often discarded after use.

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The freebies from the event are just ephemera and will likely be thrown away.
Visual representation of the word "Ephemera"

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