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Denotation

usgb/ˌdiːnəʊˈteɪʃn/Volume
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Literal Interpretation

Denotation refers to the straightforward, dictionary meaning of a word without implying feelings or ideas.

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The denotation of 'snake' is simply a reptile, without the negative connotations some people associate with it.
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Multiple Meanings

Some words have more than one denotation, so context determines the correct meaning.

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Depending on context, 'bark' can have the denotation relating to a tree or a dog's sound.
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Cultural Variations

The denotation of words can change across cultures, even if the language is the same.

Illustration for Cultural Variations
In British English, 'biscuit' has the denotation of what Americans would call a 'cookie'.
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