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Demonize

usgb/ˈdiːmənaɪz/Volume
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Negative Portrayal

Demonize suggests portraying someone in an especially negative light, emphasising bad qualities.

Illustration for Negative Portrayal
Activists claimed the company demonized protestors to discredit their cause.
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Media Influence

When used in a media context, it means showing someone as the 'bad guy' to influence public opinion.

Illustration for Media Influence
The documentary seemed to demonize the entire industry recklessly.
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Exaggeration Risk

Be cautious that 'demonize' can imply an unfair or exaggerated negative depiction.

Illustration for Exaggeration Risk
The politician complained that his opponents demonized his policies.
Visual representation of the word "Demonize"

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