Demographic

usgb/ˌdeməˈɡræfɪk/
noun

A group of people in a society, such as old people or young people, who are similar in some way, especially because of their age, income, or education level.

Advertisers are looking for a new way to reach the teen demographic.
Visual representation of "demographic" - A group of people in a society, such as old people or young people, who are similar in some way, especially because of their age, income, or education level

Often appears as...

  • target demographic
  • demographic data

Usage tips

Formal

Academic

Definition 1 of 2
Visual representation of "demographic"
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Market Focus

Marketers use 'demographic' to describe a market segment they target with ads.

Illustration for Market Focus
Our new product appeals to the millennial demographic.
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Not Individuals

'Demographic' refers to a large group, not a single person.

Illustration for Not Individuals
People over sixty-five make up a growing demographic.
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Societal Changes

Use 'demographic' to discuss societal changes like birth rates or migration patterns.

Illustration for Societal Changes
The city's demographic has shifted due to urbanization.
Word comparison image

Compare with

anthropologicalcensusconstituentethnographicpopulationsegmentsociologicalstatistical
Visual representation of the word "Demographic"

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