Lady Gaga

The fashion I've acquired over the years is so sacred to me - from costumes to couture, high fashion to punk wear I've collected from my secret international hot spots. I keep everything in an enormous archive in Hollywood.

American Singer

Zoe Kravitz

You can tell when someone is driven by labels. If something is couture, they think it's important and wear it and sometimes make a terrible fashion mistake. People are shocked that I know so little about designers.

American Actress

Elizabeth Jagger

My parents have influenced my fashion choices. I inherited many of their older garments, and I like their style. I love my mother's elegant and dramatic couture dresses and the feeling for colour my father has.

American Model

Jonathan Ive

When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.

English Designer

Nina Garcia

Don't be afraid to mix things up by pairing a military-style jacket with a velvet skirt, vintage with modern, off-the-rack with couture, formal with casual.

Colombian Critic

Giles Deacon

With couture, the great thing is that each piece has its own character, and you have space to explore and continue themes season after season.

British Designer

Marco Zanini

It's couture. Everything has to be done by hand. That is most important. That is the crucial element. Without it, that is not couture anymore.

Italian Designer

Jimmy Choo

After all, it's very important for any big-name designer to have a couture range. I leave the ready-to-wear to my partner and team.

Chinese Designer

Emilia Wickstead

I'd say I play on old world couture as opposed to modern day bridal; there's something very timeless and appealing in that.

New Zealander Designer

Nick Frost

It's nice to have someone write a couture character for you.

English Actor

Couture items are unique and often signify high status and exclusivity due to custom tailoring.

Exclusivity

Couture often comes with a high price tag due to the meticulous work and detail involved.

High Cost

Celebrities often wear couture because of its custom fit and unique design for special events.

Celebrity Favorite

Couture emphasizes creativity and is seen as an art form in the fashion industry.

Artistic Flair

Unlike ready-to-wear, couture is handcrafted, not mass-produced, making each piece special.

Not Mass-produced

Each couture house has signature styles or elements that distinguish its designs.

Signature Styles

Couture pieces are often showcased on runways before being worn on red carpets.

Runway to Red Carpet

Wearing couture can be a statement and often starts conversations about high fashion.

Conversation Starter

 we collaborated on a piece that was part of their couture collection. We even have our flagship store in the Decentraland, a metaverse owned and created by its users. And we are not the only ones. For example, on Demat, an NFT marketplace, fashion brands are selling authenticated digital fashion items

The New Reality of...

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Couture

Exclusivity

High Cost

Celebrity Favorite

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