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Connotation

usgb/ˌkɑːnəˈteɪʃn/Volume
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LampPro Tip 1/3

Cultural Sensitivity

Some words carry different connotations in various cultures, so be mindful of the audience.

Illustration for Cultural Sensitivity
The word 'thrifty' has a positive connotation of saving in some cultures, but may imply stinginess in others.
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Emotional Impact

Connotation affects emotions; choose words that create the right feeling for your message.

Illustration for Emotional Impact
Using 'slim' rather than 'skinny' has a more positive connotation.
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Avoid Misinterpretation

Be clear with words having both negative and positive connotations to prevent misunderstanding.

Illustration for Avoid Misinterpretation
'Childlike wonder' has a positive connotation, unlike 'childish behavior.'
Visual representation of the word "Connotation"

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