Conduce
Definition 1 of 2

Context
Understanding when and how to use 'conduce' correctly can enhance your speech. Don't use it in casual, everyday conversations.
Formality
'Conduce' is more often used in formal writing or speech, so consider the setting when you choose to use it.
Nuance
The word often carries a positive connotation, suggesting beneficial contributions.
Compare with
assistpromotefacilitateleadencourage
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