Commoditization
noun
The process by which goods or services lose their unique qualities and become standardized or viewed as interchangeable.
The commoditization of coffee has made it a staple product worldwide.
Usage tips
Neutral
market commoditization,commoditization of services,commoditization of assets
noun
The shift of a product or service from a unique offering to a more general, widely available item.
The trend towards the commoditization of technology has changed how we view innovation.
Usage tips
Neutral
services commoditization,global commoditization,commoditization strategy
noun
The process by which goods or services lose their unique qualities and become standardized or viewed as interchangeable.
The commoditization of coffee has made it a staple product worldwide.
Usage tips
Neutral
market commoditization,commoditization of services,commoditization of assets
noun
The shift of a product or service from a unique offering to a more general, widely available item.
The trend towards the commoditization of technology has changed how we view innovation.
Usage tips
Neutral
services commoditization,global commoditization,commoditization strategy
Definition 1 of 2
Pro Tip 1/3Cultural Context
Understanding how commoditization affects local products will help you appreciate their uniqueness.
In recent years, the commoditization of artisanal cheese has raised concerns among purists.
Pro Tip 2/3Industry Insight
Note that commoditization can lead to price wars between companies.
In tech, commoditization of software often results in lower prices but greater competition.
Pro Tip 3/3Emotional Impacts
Recognize that commoditization can dilute brand loyalty among consumers.
As products become commoditized, consumers may feel less attachment to individual brands.
Pro Tip 1/3Cultural Context
Understanding how commoditization affects local products will help you appreciate their uniqueness.
In recent years, the commoditization of artisanal cheese has raised concerns among purists.
Pro Tip 2/3Industry Insight
Note that commoditization can lead to price wars between companies.
In tech, commoditization of software often results in lower prices but greater competition.
Pro Tip 3/3Emotional Impacts
Recognize that commoditization can dilute brand loyalty among consumers.
As products become commoditized, consumers may feel less attachment to individual brands.
Pro Tip 1/3Cultural Context
Understanding how commoditization affects local products will help you appreciate their uniqueness.
In recent years, the commoditization of artisanal cheese has raised concerns among purists.
Pro Tip 2/3Industry Insight
Note that commoditization can lead to price wars between companies.
In tech, commoditization of software often results in lower prices but greater competition.
Pro Tip 3/3Emotional Impacts
Recognize that commoditization can dilute brand loyalty among consumers.
As products become commoditized, consumers may feel less attachment to individual brands.
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