Commercialisation

usgb/kəˌmɜrʃənələˈzeɪʃən/
noun

The process of turning a product or service into a commercially viable entity that can be marketed and sold.

The commercialisation of technology has led to a surge in smartphone applications.
Visual representation of "commercialisation" - The process of turning a product or service into a commercially viable entity that can be marketed and sold.

Usage tips

Neutral

commercialisation strategy, commercialisation process, commercialisation plan

Definition 1 of 2
Visual representation of "commercialisation"
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Contextualization

Understand the context in which 'commercialisation' applies to clarify its meaning.

Illustration for Contextualization
In sectors like tech, it emphasizes innovation.
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Emotional Reactions

Recognize that commercialization can sometimes evoke negative feelings about consumerism.

Illustration for Emotional Reactions
It can foster community engagement but may exploit resources.
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Formal Use

It's often used in business and academic discussions; using it casually may not convey the intended message.

Illustration for Formal Use
In casual conversation, opt for 'selling out' for a lighter tone.
Visual representation of the word "Commercialisation"

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