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Cogent

usgb/ˈkəʊdʒənt/Volume
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LampPro Tip 1/3

Persuasive Contexts

Use 'cogent' for arguments that not only convince you, but also sway others in debates.

Illustration for Persuasive Contexts
Her cogent speech about climate change influenced the entire committee.
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Not Just Facts

'Cogent' implies that how the evidence is presented is as crucial as the evidence itself.

Illustration for Not Just Facts
Even with solid facts, his presentation lacked a cogent narrative.
LampPro Tip 3/3

Emotional Appeal

While factual, 'cogent' can also include emotional appeal that makes the argument relatable.

Illustration for Emotional Appeal
Her personal story added a cogent touch to the statistical report.
Visual representation of the word "Cogent"

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