Catchword

usgb/ˈkætʃwɜːrd,ˈketʃwɜːrd/
noun

A phrase or word that is regularly used and is associated with a particular thing or idea.

Her campaign for mayor is using 'progress and prosperity' as a catchword.
Visual representation of "catchword" - A phrase or word that is regularly used and is associated with a particular thing or idea

Often appears as...

  • political catchword
  • commercial catchword
Definition 1 of 2
Visual representation of "catchword"
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Context Matters

A catchword's popularity and meaning can vary in different social or professional contexts.

Illustration for Context Matters
The catchword 'sustainability' is especially common in environmental discussions.
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Evolving Usage

Catchwords can trend and fall out of favor quickly; follow current media to track usage.

Illustration for Evolving Usage
'YOLO' was once a catchword but is seldom heard today.
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Cultural Resonance

Some catchwords reflect cultural movements and may be linked to specific events or periods.

Illustration for Cultural Resonance
'Groovy' was a catchword that embodied the spirit of the 1960s.
Visual representation of the word "Catchword"

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