
Benchmark
Business Context
Often used in business to describe objectives or quality standards companies aim to achieve.

Our customer service has reached the industry benchmark.
Not Always Positive
'Benchmark' doesn't necessarily mean something positive; it's neutral and depends on the standard set.

The current economic benchmark predicts a challenging quarter.
Comparison Basis
It serves as a baseline for comparisons in various situations, not just in performance.

This national test will serve as a benchmark for our school's curriculum.
Compare with
CriterionGaugeMeasureNormStandardTouchstoneYardstick
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