Lisa Gardner

I'm very intrigued by e-books, the topic du jour in the industry today. As a number one bestselling Kindle author, I love the way e-books make an author's backlist accessible to new readers. Of course, price point remains a source of concern. Personally, I don't have any of the answers, but I'm intrigued by the questions.

American Author

Wilbur Smith

I've been associated with Macmillan for over 45 years. I'd like to thank them for their continued commitment to my backlist and I look forward to continuing to work with them as they publish my next novel, 'Vicious Circle' in 2013.

Novelist

Used to describe books that remain for sale but aren't newly released or actively marketed.

Publishing Relevance

Backlist items can be a steady source of sales without ongoing advertising costs.

Sales Strategy

Backlist items are still valuable; they're just not in the current spotlight.

Not Obsolete

To backlist means reducing marketing efforts while still selling a product.

Marketing Shift

Backlisting helps companies manage their inventory and focus on new items.

Inventory Management

An item that's backlisted still exists in the market for interested buyers.

Backlist

Publishing Relevance

Sales Strategy

Not Obsolete

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