Aspirational
adjective
Having high goals or ambitions.
The young athlete has very aspirational hopes of representing his country in the Olympics.
Often appears as...
- aspirational goals
- aspirational values
adjective
Designed to appeal to people who wish to be successful or rich.
The car is marketed as an aspirational product for successful individuals.
Often appears as...
- aspirational product
- aspirational brand
Usage tips
Product Marketing
adjective
Having high goals or ambitions.
The young athlete has very aspirational hopes of representing his country in the Olympics.
Often appears as...
- aspirational goals
- aspirational values
adjective
Designed to appeal to people who wish to be successful or rich.
The car is marketed as an aspirational product for successful individuals.
Often appears as...
- aspirational product
- aspirational brand
Usage tips
Product Marketing
Definition 1 of 2
Pro Tip 1/3Dream Big
Aspirational implies aiming for a great achievement, like setting goals beyond current abilities or position.
Her aspirational vision led her to study medicine, despite any hardship.
Pro Tip 2/3Positive Connotation
Using 'aspirational' gives a positive vibe, suggesting optimism and forward-looking attitude.
The mayor's aspirational plan for the city's development was well-received.
Pro Tip 3/3Emotional Motivation
The term often conveys emotional drive or personal commitment to future success.
His speech was filled with aspirational stories that motivated the team.
Pro Tip 1/3Dream Big
Aspirational implies aiming for a great achievement, like setting goals beyond current abilities or position.
Her aspirational vision led her to study medicine, despite any hardship.
Pro Tip 2/3Positive Connotation
Using 'aspirational' gives a positive vibe, suggesting optimism and forward-looking attitude.
The mayor's aspirational plan for the city's development was well-received.
Pro Tip 3/3Emotional Motivation
The term often conveys emotional drive or personal commitment to future success.
His speech was filled with aspirational stories that motivated the team.
Pro Tip 1/3Dream Big
Aspirational implies aiming for a great achievement, like setting goals beyond current abilities or position.
Her aspirational vision led her to study medicine, despite any hardship.
Pro Tip 2/3Positive Connotation
Using 'aspirational' gives a positive vibe, suggesting optimism and forward-looking attitude.
The mayor's aspirational plan for the city's development was well-received.
Pro Tip 3/3Emotional Motivation
The term often conveys emotional drive or personal commitment to future success.
His speech was filled with aspirational stories that motivated the team.
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Video examples
How Hip-Hop Can Make...
the most influential hip hop artists in the world made electric vehicles aspirational. Or instead of rapping about the bling around their necks or in their mouths, they rapped about the solar panel bling on their roofs. Don't get me wrong, the songs that I'm referencing helped define my childhood.
Video examples
How Netflix changed...
because this strikes me as a huge deal, not just for Netflix, for the internet as a whole. The difference between aspirational values and revealed values. You, brilliantly, didn't pay too much attention to what people said, you watched what they did, and then found the stuff that,
Video examples
Elon Musk: The future...
that would be quite a good thing to occur. That's what I consider to be the fundamental aspirational good of Tesla. Then there's becoming a multiplanet species and space-faring civilization. This is not inevitable. It's very important to appreciate this is not inevitable.
Video examples
Nic Marks: The Happy...
are killing a lot of people in these regions of the world. But now for the good news! There are some countries up there, yellow triangles, that are doing better than global average, that are heading up towards the top left of the graph. This is an aspirational graph.
Video examples
Thoughts on humanity,...
and my framework, like the newly industrialized aspirational humanity, began to alter. In the urban rush for a new, more embellished survival, things started to look a little different. I met people who had descended from all over the world,
Video examples
The search for "aha!"...
The concept is that we speak in the exact same manner about someone who's not in the room as if they are in the room. Now this seems basic, but it's an aspirational practice that helps deal with difficult situations in a more respectful way.
Video examples
What nonprofits can...
secret to their marketing well it's aspirational it associates that product with a kind of life that people want to live so even though it's a global company they take a very local approach Coke's global campaign slogan is open
Video examples
Liam Young: Planet City...
They can help us to dramatize data. So in speculative cities, we can immerse ourselves in the various consequences of the decisions we face today. They can be both cautionary tales or road maps to an aspirational future.
Video examples
5 transformational...
These are universal, aspirational, transformational goals for inclusive, prosperous humanity on a stable earth system. But there are underlying problems. We have inherent contradictions between these goals,
Video examples
Robots Battle Robots in...
saw 20 years ago how passionate kids can get about sports about entertainment I realized all we have to do is take science and technology mathematics and package it as an aspirational activity
Video examples
How Hip-Hop Can Make...
the most influential hip hop artists in the world made electric vehicles aspirational. Or instead of rapping about the bling around their necks or in their mouths, they rapped about the solar panel bling on their roofs. Don't get me wrong, the songs that I'm referencing helped define my childhood.
Video examples
How Netflix changed...
because this strikes me as a huge deal, not just for Netflix, for the internet as a whole. The difference between aspirational values and revealed values. You, brilliantly, didn't pay too much attention to what people said, you watched what they did, and then found the stuff that,
Video examples
Elon Musk: The future...
that would be quite a good thing to occur. That's what I consider to be the fundamental aspirational good of Tesla. Then there's becoming a multiplanet species and space-faring civilization. This is not inevitable. It's very important to appreciate this is not inevitable.
Video examples
Nic Marks: The Happy...
are killing a lot of people in these regions of the world. But now for the good news! There are some countries up there, yellow triangles, that are doing better than global average, that are heading up towards the top left of the graph. This is an aspirational graph.
Video examples
Thoughts on humanity,...
and my framework, like the newly industrialized aspirational humanity, began to alter. In the urban rush for a new, more embellished survival, things started to look a little different. I met people who had descended from all over the world,
Video examples
The search for "aha!"...
The concept is that we speak in the exact same manner about someone who's not in the room as if they are in the room. Now this seems basic, but it's an aspirational practice that helps deal with difficult situations in a more respectful way.
Video examples
What nonprofits can...
secret to their marketing well it's aspirational it associates that product with a kind of life that people want to live so even though it's a global company they take a very local approach Coke's global campaign slogan is open
Video examples
Liam Young: Planet City...
They can help us to dramatize data. So in speculative cities, we can immerse ourselves in the various consequences of the decisions we face today. They can be both cautionary tales or road maps to an aspirational future.
Video examples
5 transformational...
These are universal, aspirational, transformational goals for inclusive, prosperous humanity on a stable earth system. But there are underlying problems. We have inherent contradictions between these goals,
Video examples
Robots Battle Robots in...
saw 20 years ago how passionate kids can get about sports about entertainment I realized all we have to do is take science and technology mathematics and package it as an aspirational activity
Example 1 of 10
Quote examples
Tim Minchin
Australian Comedian
At its essence, 'Groundhog Day' is an existential journey of an unhappy, judgmental, slightly narcissistic, misogynistic, dissatisfied, aspirational, entitled, privileged male who has to learn to be the opposite of all those things to find happiness - to learn that learning is important and that you don't get to control everything.
Quote examples
Rod Lurie
Israeli Director
The truth is that I have never created a president to push a political point of view. I am often looking to create aspirational characters; that's true. But, you know, in the end, it is really up to the actor in front of the presidential seal to decide exactly what kind of president you're going to get.
Quote examples
Hari Nef
American Actress
To see a trans body in this ideal space - on a cover, in an ad - these are spaces that have immense cultural power to dictate what is beautiful, what is glamorous, what is aspirational, what is sexy, what is clean. That can be very powerful and helpful in the de-stigmatization of trans bodies.
Quote examples
Rick Santorum
American Politician
What makes America great was a government that was founded to be limited to doing one thing. I really believe the whole purpose of America, the aspirational value - why everybody who wants to come to this country wants to come here - was because we respected the dignity of every living person.
Quote examples
Sara Blakely
American Businesswoman
In the next decade, I see Spanx going worldwide. Everywhere. No butt left behind. It's going to be all over the world and it's going to be an aspirational brand that transcends categories. There's so many things we can improve upon and make better.
Quote examples
Richard Cohen
American Journalist
Myths have a certain staying power because, really, they are aspirational - not always who we are, but always who we want to be. We see ourselves as good and generous. We believe we are a virtuous nation.
Quote examples
Pooja Bedi
Indian Actress
A more holistic view encompassing mental, emotional, financial, social and spiritual wellness is as important as physical health, is now defined, understood, and aspirational.
Quote examples
Tessa Thompson
American Actress
The beauty of working on a show like 'Westworld' is we're painting a not-too-distant future and talking about an aspirational sense of what power looks like in the future.
Quote examples
David Oyelowo
English Actor
Because I was aspirational, I did my work, I was respectful to my teachers, I experienced a lot of bullying from the black kids. My friends were largely white or Asian.
Quote examples
David Lauren
American Designer
Polo is about the aspirational lifestyle of the sporty person, on and off the field.
Quote examples
Tim Minchin
Australian Comedian
At its essence, 'Groundhog Day' is an existential journey of an unhappy, judgmental, slightly narcissistic, misogynistic, dissatisfied, aspirational, entitled, privileged male who has to learn to be the opposite of all those things to find happiness - to learn that learning is important and that you don't get to control everything.
Quote examples
Rod Lurie
Israeli Director
The truth is that I have never created a president to push a political point of view. I am often looking to create aspirational characters; that's true. But, you know, in the end, it is really up to the actor in front of the presidential seal to decide exactly what kind of president you're going to get.
Quote examples
Hari Nef
American Actress
To see a trans body in this ideal space - on a cover, in an ad - these are spaces that have immense cultural power to dictate what is beautiful, what is glamorous, what is aspirational, what is sexy, what is clean. That can be very powerful and helpful in the de-stigmatization of trans bodies.
Quote examples
Rick Santorum
American Politician
What makes America great was a government that was founded to be limited to doing one thing. I really believe the whole purpose of America, the aspirational value - why everybody who wants to come to this country wants to come here - was because we respected the dignity of every living person.
Quote examples
Sara Blakely
American Businesswoman
In the next decade, I see Spanx going worldwide. Everywhere. No butt left behind. It's going to be all over the world and it's going to be an aspirational brand that transcends categories. There's so many things we can improve upon and make better.
Quote examples
Richard Cohen
American Journalist
Myths have a certain staying power because, really, they are aspirational - not always who we are, but always who we want to be. We see ourselves as good and generous. We believe we are a virtuous nation.
Quote examples
Pooja Bedi
Indian Actress
A more holistic view encompassing mental, emotional, financial, social and spiritual wellness is as important as physical health, is now defined, understood, and aspirational.
Quote examples
Tessa Thompson
American Actress
The beauty of working on a show like 'Westworld' is we're painting a not-too-distant future and talking about an aspirational sense of what power looks like in the future.
Quote examples
David Oyelowo
English Actor
Because I was aspirational, I did my work, I was respectful to my teachers, I experienced a lot of bullying from the black kids. My friends were largely white or Asian.
Quote examples
David Lauren
American Designer
Polo is about the aspirational lifestyle of the sporty person, on and off the field.
Example 1 of 10
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