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Allure

usgb/əˈlʊr/Volume
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Abstract Quality

Allure as a noun describes an intangible, captivating quality that isn't easily defined.

Illustration for Abstract Quality
The allure of the ancient castle was its haunting beauty.
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Emotional Reaction

When discussing allure, think about how something can provoke a strong emotional response or desire.

Illustration for Emotional Reaction
The job offered not just a salary, but the allure of travel and freedom.
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Often Positive

Allure generally has a positive connotation, implying something is desirable and appealing.

Illustration for Often Positive
Despite the difficulties, the allure of mountain climbing is irresistible to many.
Visual representation of the word "Allure"

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