Airtime

usgb/ˈertaɪm/
noun

The time when a program is on the radio or television.

Our talk show gets prime airtime on the radio every weekday.
Visual representation of "airtime" - The time when a program is on the radio or television.

Often appears as...

  • prime airtime
  • radio airtime
Definition 1 of 4
Visual representation of "airtime"
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Prime Hours

Shows with high viewership are scheduled when most people watch TV or listen to the radio.

Illustration for Prime Hours
The finale got excellent ratings thanks to its prime airtime.
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Commercial Value

Airtime is valuable for advertising; commercials during popular shows are more expensive.

Illustration for Commercial Value
Advertisers compete for airtime during the Super Bowl.
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Cultural Impact

Frequent airtime of shows or music can influence trends and public opinion.

Illustration for Cultural Impact
The song became a hit after getting constant airtime.
Visual representation of the word "Airtime"

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