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usgb/ˌædvərˈtaɪzmənt/Volume
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Call to Action

Advertisements often include a phrase that urges the reader to do something, like 'Call now' or 'Visit today'.

Illustration for Call to Action
The car advertisement ended with 'Book your test drive today!' to encourage immediate action.
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Persuasive Language

Advertisements use persuasive language to convince you of the benefits of a product or service.

Illustration for Persuasive Language
The advertisement claimed their juice was 'bursting with natural flavors'.
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Visual Appeal

Print and online ads often use attractive images or graphics to grab attention.

Illustration for Visual Appeal
The perfume advertisement featured a famous actor to create a visually appealing message.
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