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… is the new…

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LampPro Tip 1/3

Cultural Shift

Expresses a shift in societal trends or values.

Illustration for Cultural Shift
Home cooking is the new dining out during the health-conscious movement.
LampPro Tip 2/3

Emerging Trends

Highlights the rise of new trends taking place of old ones.

Illustration for Emerging Trends
Plant-based is the new meat in food fashion.
LampPro Tip 3/3

Avoid Literal

It's not always literal. It can be about importance, not replacement.

Illustration for Avoid Literal
Quiet is the new loud in the music scene's newest genre.
Visual representation of the word "… is the new…"

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