Where it’s at
phrase
The place where interesting or popular activity is happening.
The city's nightlife is really where it's at.
Often appears as...
- nightlife is where it's at
- technology is where it's at
Usage tips
Informal
Idiomatic
phrase
The true nature or most important aspect of a situation or problem.
Understanding customers' needs, that's really where it's at in this business.
Often appears as...
- business is where it's at
- music is where it's at
Usage tips
Idiomatic
phrase
The place where interesting or popular activity is happening.
The city's nightlife is really where it's at.
Often appears as...
- nightlife is where it's at
- technology is where it's at
Usage tips
Informal
Idiomatic
phrase
The true nature or most important aspect of a situation or problem.
Understanding customers' needs, that's really where it's at in this business.
Often appears as...
- business is where it's at
- music is where it's at
Usage tips
Idiomatic
Definition 1 of 2
Pro Tip 1/3Cultural Buzz
Used to highlight places with a lively cultural scene or popular trends.
If you enjoy modern art, indie galleries are where it's at!
Pro Tip 2/3Trendy Activities
Refers to activities currently considered cool or in fashion.
For food enthusiasts, fusion cuisine is where it's at.
Pro Tip 3/3Popularity Clue
Flags what's popular among a group, suggesting you join in.
Among techies, developing apps is where it's at.
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