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Wear, put on, etc. sackcloth and ashes

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Historical Origin

Originates from ancient practices of mourning and penance, symbolizing extreme humility.

Illustration for Historical Origin
The CEO wore sackcloth and ashes during the press conference to show contrition for the company's mistakes.
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Figurative Use

Used metaphorically in modern times to express deep regret for wrongdoings, not literal dressing.

Illustration for Figurative Use
The company had to put on sackcloth and ashes after the environmental disaster they caused.
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Public Apology

Often suggests a public or very visible display of remorse, rather than a private apology.

Illustration for Public Apology
Following the outage, the service provider donned sackcloth and ashes in front of its users.
Visual representation of the word "Wear, put on, etc. sackcloth and ashes"

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