Trade on

usgb
verb

To use someone or something for your advantage to make a profit.

The company traded on its reputation to get more clients.
Visual representation of "trade on" - To use someone or something for your advantage to make a profit.

Often appears as...

  • trade on reputation
  • trade on a name
Definition 1 of 2
Visual representation of "trade on"
LampPro Tip 1/3

Selfish Gain

This usage implies exploiting or using someone for personal benefit, often seen negatively.

Illustration for Selfish Gain
Don't just trade on your friend's connections without giving back.
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Reputation Leverage

People or companies often 'trade on' their good name to attract opportunities, based on past achievements.

Illustration for Reputation Leverage
The restaurant traded on its Michelin star to draw in crowds.
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Subtle Manipulation

'Trade on' can suggest subtly using a trait or feature to maneuver situations in one's favor.

Illustration for Subtle Manipulation
She traded on her charm to win the negotiation.
Visual representation of the word "Trade on"

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