The new normal

usgb
noun

A previously unusual situation that has become common or standard.

After the pandemic, wearing masks in public became the new normal.
Visual representation of "the new normal" - A previously unusual situation that has become common or standard.

Often appears as...

  • adapt to the new normal
  • embrace the new normal
Definition 1 of 3
Visual representation of "the new normal"
LampPro Tip 1/3

Common Occurrence

Identify a situation that was odd but is now ordinary and widely accepted.

Illustration for Common Occurrence
Contactless deliveries are the new normal in our city.
LampPro Tip 2/3

Adjustment Required

Expresses an expectation that people will change their habits to fit the new situation.

Illustration for Adjustment Required
Companies expect remote meetings to be the new normal.
LampPro Tip 3/3

Not Temporary

Suggests a permanent shift rather than a short-term phase.

Illustration for Not Temporary
Using digital wallets over cash has become the new normal.
Visual representation of the word "The new normal"

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